Market Segmentation Analysis of Video Telephony Service: A Study on the consumers of Hsin-Chu City

碩士 === 國立交通大學 === 科技管理研究所 === 85 === This thesis reports on a segmentation of. video telephony service This segmentation was obtained by assimilating from three major theories in marketing, namely, consumer behavior theory, market segmentation theory, and...

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Bibliographic Details
Main Authors: Ko, I-Ling, 柯伊玲
Other Authors: Yu Hsiao-Cheng
Format: Others
Language:zh-TW
Published: 1997
Online Access:http://ndltd.ncl.edu.tw/handle/28489124945640072652