The Connotative of TV Sport Advertisement: The Factors which Influence Audience Reading the Text
碩士 === 國立體育學院 === 體育研究所 === 85 === The purpose of this research was to analyze the factors which influence audience reading TV sport advertisement. Using audience reception method to psychologize NIKE''s CF "street tennis", and by semiotics to find out connotative in the ad. An...
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| Format: | Others |
| Language: | zh-TW |
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1997
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39700699301374124750 |