Standardization versus differentiation on the international marketing strategies: a comparative study of conumer shopping behavior in Taiwan and U.S.
碩士 === 國立暨南國際大學 === 國際企業學系 === 85 === A central issue in international marketing is the degree to which it is necessary tomodify and adoption marketing strategies in global markets. However, the choice of international marketing strategy is a process of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1997
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50460925150313574220 |