Strategies of Social Markting and Communication Campaign for the Asia-Pacific Media Center Plan
碩士 === 國立政治大學 === 新聞研究所 === 85 === Based on the theories of public communication campaign and social marketing, a promoter could synthesize the notes of principal ingredients-who, say what, to whom, in which channel, with what effect (Lasswell, 1948)-while designing a communication campaign. In t...
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| Format: | Others |
| Language: | zh-TW |
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1997
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20743239549353274360 |