The effect of consumer''s psychological cogition on product packaging vision design : Taiwaness beverages as an example
碩士 === 大葉工學院 === 工業設計研究所 === 85 === More and more consumer''s decision in purchasing today relies upon cognitive knowledge. More evidence shows that when consumers of the product are purchasing, they make decisions based...
Main Authors: | Chiang, Lan, 江蘭 |
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Other Authors: | Tu Jui-Che |
Format: | Others |
Language: | zh-TW |
Published: |
1997
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Online Access: | http://ndltd.ncl.edu.tw/handle/74066014405841360788 |
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