The effect of consumer''s psychological cogition on product packaging vision design : Taiwaness beverages as an example

碩士 === 大葉工學院 === 工業設計研究所 === 85 === More and more consumer''s decision in purchasing today relies upon cognitive knowledge. More evidence shows that when consumers of the product are purchasing, they make decisions based...

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Bibliographic Details
Main Authors: Chiang, Lan, 江蘭
Other Authors: Tu Jui-Che
Format: Others
Language:zh-TW
Published: 1997
Online Access:http://ndltd.ncl.edu.tw/handle/74066014405841360788