The Impact of Product Pattern and information Presentation Mode on Internet Marketing Advertising Communication Effect.

碩士 === 中原大學 === 企業管理學系 === 85 ===   With the rice in popularity of the Word Wide Wed (WWW), Intershopping has become the center of attention, and use Internet has been targeted in additional to the traditional routes of promotion. The objective of this study was to research the impact of product pat...

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Bibliographic Details
Main Author: 張日騰
Other Authors: 林震岩
Format: Others
Language:zh-TW
Published: 1997
Online Access:http://ndltd.ncl.edu.tw/handle/61038164596590403945