The Effects of Intervening Extensions on Consumers Evaluations of Brand Extensions
碩士 === 大同工學院 === 事業經營學系 === 84 === Holding a key attribute of the product as a competitive advantage has not been a promise to company's profits in the long run. Moreover, the financial risk of entering new markets has become formidab...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1996
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| Online Access: | http://ndltd.ncl.edu.tw/handle/80684219704670688754 |