Market segmentation of newspaper readers and their respondence to promotional activities

碩士 === 國立臺灣大學 === 商學系 === 84 ===

Bibliographic Details
Main Authors: Huang Teng-Kung, 黃燈奎
Other Authors: Tang, Foh-Tsrang
Format: Others
Language:zh-TW
Published: 1996
Online Access:http://ndltd.ncl.edu.tw/handle/20373646173755811353