The impact of wife''s work involvement on family consumption behavior
碩士 === 國立臺灣大學 === 商學系 === 84 === The principle contributions of this study are that: * It demonstrates the usefulness of the Bartos segmentation model across a variety of attitudinal and consumption areas. * Clear and significant hypothesized differences...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1996
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57119638447709531763 |