A Study of Conflict and Cooperation in Marketing Channel

A Study of Conflict and Cooperation in Marketing Channel

碩士 === 國立中山大學 === 企業管理研究所 === 84 === The gist of the paper is to comprehend the opinions of channel members about channel conflict, source of power, coordination, and their reactions about unbalanced power.The paper focuses on the research of six companie...

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Bibliographic Details
Main Authors:	Chi, Hsien Ming, 季獻民
Other Authors:	Chou, Tai Huwa
Format:	Others
Language:	zh-TW
Published:	1996
Online Access:	http://ndltd.ncl.edu.tw/handle/59742336792036801331

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