A Study of Conflict and Cooperation in Marketing Channel
碩士 === 國立中山大學 === 企業管理研究所 === 84 === The gist of the paper is to comprehend the opinions of channel members about channel conflict, source of power, coordination, and their reactions about unbalanced power.The paper focuses on the research of six companie...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1996
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59742336792036801331 |