A Comparative Analysis Of The Content Of Corporate Advertising In Taiwan And The United States
碩士 === 國立交通大學 === 管理科學研究所 === 84 === This research uses content analysis method to exams the content and the trend of corporate advertisement both in Taiwan and America. To explore whether differences exits between Taiwan and The United State i...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1996
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/59458570256480234307 |