A Study of Advertising Management:Organizational Struture and Operational Process
碩士 === 國立臺灣科技大學 === 工程技術研究所 === 83 === Advertisiers play essential roles in deciding the quantity and quality of advertising. This study looks at first 100 on the bulletin board of the 1993 Taiwan top 300 advertisers were chosen for case studies. The stu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1995
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84955116544512236633 |