A Study of Market Segmentation for CPA Service
碩士 === 國立臺灣科技大學 === 管理技術研究所 === 83 === This article used benefit-sought and information-source as bases for market segmentation to analyze the market structue for CPA services. Data was collected from a systematic sample of domestic firms. Both benefit-sought and information-source segmentations...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
1995
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52389167388728377981 |