Power Interaction Relationships between Manufacturers and Chain Distributors

碩士 === 國立臺灣大學 === 商學系 === 82 === The distribution system of consumer goods in Taiwan has been enormously changing. Channel power seems to shift from manufacturers to distributors. The study is to explore the interaction relationship beween manufacturers...

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Bibliographic Details
Main Authors: Wu, Hui-Ju, 吳惠如
Other Authors: Wea, Chi-Lin
Format: Others
Language:zh-TW
Published: 1994
Online Access:http://ndltd.ncl.edu.tw/handle/82084421833645956191