THE RESEARCH OF CONSUMER BEHAVIOR FOR TRIAL OF NEW PRODUCT PROMOTION─THE EXAMPLE OF "VOICE MAIL".
碩士 === 國立臺灣大學 === 商學系 === 82 === The progress of technology shorten the products'' life cycle,To introduce a new product to consumer become more important and dficult.The way of sending the new product trial to the consumer becomes more and more...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1994
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42496670266835834593 |