The Store Image of Retail Industry and Marketing Mix Strategy - Use Convenience Voluntary Store and General Merchandise Store as an Example

碩士 === 國立中山大學 === 企業管理研究所 === 82 ===

Bibliographic Details
Main Authors: Liu , DengHer, 劉登和
Other Authors: Lu , IuanYuan
Format: Others
Language:zh-TW
Published: 1994
Online Access:http://ndltd.ncl.edu.tw/handle/18823060137900694014