Reflections Of Culture：A Longitudial Advertising Appeals Analysis From Taiwan And America
碩士 === 國立交通大學 === 管理科學研究所 === 82 === Content analysis was used to examine cultural values manifested in advertising in Taiwan and America from 1969 to 1993. This research attempts to understand the changing trends of cultural values which are recongnized...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
1994
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94542112007037199817 |