The Study of The Effects of The Ideological Advertising

碩士 === 淡江大學 === 管理科學研究所 === 81 === From ideological advertising, we can''t know neither the difference of the advertising product with others nor any explanation about the material. This reserch will study what the effects of the ideological ad...

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Bibliographic Details
Main Authors: Cheng-Lun Kuo, 郭正倫
Other Authors: Chih-Wen Huang
Format: Others
Language:zh-TW
Published: 1993
Online Access:http://ndltd.ncl.edu.tw/handle/68339929555248399587