The Effects of Reference Price on Consumer Behavior under different Semantic Cue.

The Effects of Reference Price on Consumer Behavior under different Semantic Cue.

碩士 === 國立政治大學 === 企業管理研究所 === 81 ===

Bibliographic Details
Main Authors:	Linag,Anne Chang, 梁安昌
Other Authors:	Chang,Chung Cho
Format:	Others
Language:	zh-TW
Published:	1993
Online Access:	http://ndltd.ncl.edu.tw/handle/67805615449744274502

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