The Effects of Reference Price on Consumer Behavior under different Semantic Cue.

碩士 === 國立政治大學 === 企業管理研究所 === 81 ===

Bibliographic Details
Main Authors: Linag,Anne Chang, 梁安昌
Other Authors: Chang,Chung Cho
Format: Others
Language:zh-TW
Published: 1993
Online Access:http://ndltd.ncl.edu.tw/handle/67805615449744274502