The Effects of Reference Price on Consumer Behavior under different Semantic Cue.
碩士 === 國立政治大學 === 企業管理研究所 === 81 ===
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1993
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Online Access: | http://ndltd.ncl.edu.tw/handle/67805615449744274502 |
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ndltd-TW-081NCCU01210292015-10-13T17:44:43Z http://ndltd.ncl.edu.tw/handle/67805615449744274502 The Effects of Reference Price on Consumer Behavior under different Semantic Cue. 不同價格訊息呈現方式下參考價格對消費者行為之影響 Linag,Anne Chang 梁安昌 碩士 國立政治大學 企業管理研究所 81 Chang,Chung Cho 張重昭 1993 學位論文 ; thesis 0 zh-TW |
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NDLTD |
language |
zh-TW |
format |
Others
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sources |
NDLTD |
description |
碩士 === 國立政治大學 === 企業管理研究所 === 81 ===
|
author2 |
Chang,Chung Cho |
author_facet |
Chang,Chung Cho Linag,Anne Chang 梁安昌 |
author |
Linag,Anne Chang 梁安昌 |
spellingShingle |
Linag,Anne Chang 梁安昌 The Effects of Reference Price on Consumer Behavior under different Semantic Cue. |
author_sort |
Linag,Anne Chang |
title |
The Effects of Reference Price on Consumer Behavior under different Semantic Cue. |
title_short |
The Effects of Reference Price on Consumer Behavior under different Semantic Cue. |
title_full |
The Effects of Reference Price on Consumer Behavior under different Semantic Cue. |
title_fullStr |
The Effects of Reference Price on Consumer Behavior under different Semantic Cue. |
title_full_unstemmed |
The Effects of Reference Price on Consumer Behavior under different Semantic Cue. |
title_sort |
effects of reference price on consumer behavior under different semantic cue. |
publishDate |
1993 |
url |
http://ndltd.ncl.edu.tw/handle/67805615449744274502 |
work_keys_str_mv |
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