The Effects of Reference Price on Consumer Behavior under different Semantic Cue.

碩士 === 國立政治大學 === 企業管理研究所 === 81 ===

Bibliographic Details
Main Authors: Linag,Anne Chang, 梁安昌
Other Authors: Chang,Chung Cho
Format: Others
Language:zh-TW
Published: 1993
Online Access:http://ndltd.ncl.edu.tw/handle/67805615449744274502
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spelling ndltd-TW-081NCCU01210292015-10-13T17:44:43Z http://ndltd.ncl.edu.tw/handle/67805615449744274502 The Effects of Reference Price on Consumer Behavior under different Semantic Cue. 不同價格訊息呈現方式下參考價格對消費者行為之影響 Linag,Anne Chang 梁安昌 碩士 國立政治大學 企業管理研究所 81 Chang,Chung Cho 張重昭 1993 學位論文 ; thesis 0 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立政治大學 === 企業管理研究所 === 81 ===
author2 Chang,Chung Cho
author_facet Chang,Chung Cho
Linag,Anne Chang
梁安昌
author Linag,Anne Chang
梁安昌
spellingShingle Linag,Anne Chang
梁安昌
The Effects of Reference Price on Consumer Behavior under different Semantic Cue.
author_sort Linag,Anne Chang
title The Effects of Reference Price on Consumer Behavior under different Semantic Cue.
title_short The Effects of Reference Price on Consumer Behavior under different Semantic Cue.
title_full The Effects of Reference Price on Consumer Behavior under different Semantic Cue.
title_fullStr The Effects of Reference Price on Consumer Behavior under different Semantic Cue.
title_full_unstemmed The Effects of Reference Price on Consumer Behavior under different Semantic Cue.
title_sort effects of reference price on consumer behavior under different semantic cue.
publishDate 1993
url http://ndltd.ncl.edu.tw/handle/67805615449744274502
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