The Study of Relationship Between Technology Strategy╱ Marketing Strategy Linkage With Performance of New Product Development
碩士 === 中原大學 === 企業管理研究所 === 81 === The purpose of this study is to investigate the relationship between technology/marketing strategy match with performance of new product development.In relative references of affecting new product development,the scholar...
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
1993
|
Online Access: | http://ndltd.ncl.edu.tw/handle/18563365350471584396 |