The Study of Relationship Between Technology Strategy╱ Marketing Strategy Linkage With Performance of New Product Development

碩士 === 中原大學 === 企業管理研究所 === 81 === The purpose of this study is to investigate the relationship between technology/marketing strategy match with performance of new product development.In relative references of affecting new product development,the scholar...

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Bibliographic Details
Main Authors: Hung,Der Fang, 洪德芳
Other Authors: Leu,Horng Der
Format: Others
Language:zh-TW
Published: 1993
Online Access:http://ndltd.ncl.edu.tw/handle/18563365350471584396