he study of advertising star's images and consumers' perception on product characteristics

he study of advertising star's images and consumers' perception on product characteristics

碩士 === 淡江大學 === 管理科學研究所 === 80 ===

Bibliographic Details
Main Authors:	GUO, QIN-RONG, 郭欽榮
Other Authors:	HUANG, ZHI-WEN
Format:	Others
Language:	zh-TW
Published:	1992
Online Access:	http://ndltd.ncl.edu.tw/handle/94028852487843719887

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