he study of advertising star's images and consumers' perception on product characteristics
碩士 === 淡江大學 === 管理科學研究所 === 80 ===
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1992
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/94028852487843719887 |