he study of advertising star's images and consumers' perception on product characteristics
碩士 === 淡江大學 === 管理科學研究所 === 80 ===
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1992
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94028852487843719887 |
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ndltd-TW-080TKU02457044 |
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oai_dc |
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ndltd-TW-080TKU024570442016-07-25T04:07:01Z http://ndltd.ncl.edu.tw/handle/94028852487843719887 he study of advertising star's images and consumers' perception on product characteristics 廣告明星形象與產品特性知覺之研究 GUO, QIN-RONG 郭欽榮 碩士 淡江大學 管理科學研究所 80 HUANG, ZHI-WEN 黃志文 1992 學位論文 ; thesis 67 zh-TW |
| collection |
NDLTD |
| language |
zh-TW |
| format |
Others
|
| sources |
NDLTD |
| description |
碩士 === 淡江大學 === 管理科學研究所 === 80 ===
|
| author2 |
HUANG, ZHI-WEN |
| author_facet |
HUANG, ZHI-WEN GUO, QIN-RONG 郭欽榮 |
| author |
GUO, QIN-RONG 郭欽榮 |
| spellingShingle |
GUO, QIN-RONG 郭欽榮 he study of advertising star's images and consumers' perception on product characteristics |
| author_sort |
GUO, QIN-RONG |
| title |
he study of advertising star's images and consumers' perception on product characteristics |
| title_short |
he study of advertising star's images and consumers' perception on product characteristics |
| title_full |
he study of advertising star's images and consumers' perception on product characteristics |
| title_fullStr |
he study of advertising star's images and consumers' perception on product characteristics |
| title_full_unstemmed |
he study of advertising star's images and consumers' perception on product characteristics |
| title_sort |
he study of advertising star's images and consumers' perception on product characteristics |
| publishDate |
1992 |
| url |
http://ndltd.ncl.edu.tw/handle/94028852487843719887 |
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