The study of the influence of compartative strategy, comparative intensity and source credibility for comparative advertising''s communication effect

碩士 === 中原大學 === 企業管理研究所 === 80 ===

Bibliographic Details
Main Authors:	LIN, YU-CONG, 林育聰
Other Authors:	LIN, JIAN-HUANG
Format:	Others
Language:	zh-TW
Published:	1992
Online Access:	http://ndltd.ncl.edu.tw/handle/79745150086818980741

id	ndltd-TW-080CYCU2121004
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spelling	ndltd-TW-080CYCU21210042016-02-17T04:17:03Z http://ndltd.ncl.edu.tw/handle/79745150086818980741 The study of the influence of compartative strategy, comparative intensity and source credibility for comparative advertising''s communication effect 比較策略､比較強度與來源可信性對比較性廣告溝通效果的影響之研究 LIN, YU-CONG 林育聰碩士中原大學企業管理研究所 80 LIN, JIAN-HUANG 林建煌 1992 學位論文 ; thesis 134 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 中原大學 === 企業管理研究所 === 80 ===
author2	LIN, JIAN-HUANG
author_facet	LIN, JIAN-HUANG LIN, YU-CONG 林育聰
author	LIN, YU-CONG 林育聰
spellingShingle	LIN, YU-CONG 林育聰 The study of the influence of compartative strategy, comparative intensity and source credibility for comparative advertising''s communication effect
author_sort	LIN, YU-CONG
title	The study of the influence of compartative strategy, comparative intensity and source credibility for comparative advertising''s communication effect
title_short	The study of the influence of compartative strategy, comparative intensity and source credibility for comparative advertising''s communication effect
title_full	The study of the influence of compartative strategy, comparative intensity and source credibility for comparative advertising''s communication effect
title_fullStr	The study of the influence of compartative strategy, comparative intensity and source credibility for comparative advertising''s communication effect
title_full_unstemmed	The study of the influence of compartative strategy, comparative intensity and source credibility for comparative advertising''s communication effect
title_sort	study of the influence of compartative strategy, comparative intensity and source credibility for comparative advertising''s communication effect
publishDate	1992
url	http://ndltd.ncl.edu.tw/handle/79745150086818980741
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The study of the influence of compartative strategy, comparative intensity and source credibility for comparative advertising''s communication effect

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