The study of the influence of compartative strategy, comparative intensity and source credibility for comparative advertising''s communication effect
碩士 === 中原大學 === 企業管理研究所 === 80 ===
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1992
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79745150086818980741 |