A Study on the Standardization of Marketing Programs of Multinational Companies Operating in Taiwan
碩士 === 國立臺灣大學 === 商學研究所 === 78 === The study aimed to examine two questions. First, what are the different explanatory factors that affect or shape MNC''s decision on the standardization of marketing programs? Second, to what extent should standardization be applied on the marketing mix...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
1990
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75381058667516591414 |