Decision calculus model of advertising response to sales:remodification of Vidale Wolfe model
碩士 === 國立交通大學 === 管理科學研究所 === 75 ===
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1987
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/99687837033541043144 |