Online Communication Attitude and Parasocial Interaction with Celebrities Across Facebook and Twitter
This study draws upon the paradigm of parasocial interaction and incorporates the Source Credibility Scale (McCroskey, Hamilton, & Weiner, 1974), the Measure of Online Communication Attitude (Ledbetter, 2009), and the Parasocial Interaction measure (Auter & Palmgreen, 2000) in order to exami...
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| Format: | Others |
| Language: | en |
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Texas Christian University
2012
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| Online Access: | http://etd.tcu.edu/etdfiles/available/etd-05232012-092807/ |