Risk communication strategies for genetically engineered food products

• Main Author: Scholderer, Joachim
• Format: Others
• Language: English
• Published: Universität Potsdam 1998
• Subjects: Economics
• Online Access: http://nbn-resolving.de/urn:nbn:de:kobv:517-opus-9268; http://opus.kobv.de/ubp/volltexte/2006/926/

Inhalt:<br><br> Introduction:<br> -Some Introductory Examples<br> -Consumer-relevant Utility Dimensions<br> -Communication Flow between the Relevant Actors<br> -Risk Communication Dimensions<br> -Complete Model<br> -Aims of the Study<br><br> Method:<br> -Participants<br> -Procedure<br> -Content Analysis<br><br> Results:<br> -Sample Category 1: Food safety<br> -Sample Category 2: Product Quality<br> -Sample Category 3: Freedom of Choice<br> -Sample Category 4: Decision Power over Foodstuffs<br> -Strategy 1: Scientific Information Approach<br> -Strategy 2: Balanced Information Approach<br> -Strategy 3: Product Information Approach<br> -Strategy 4: Classical Advertising<br> -Strategy 5: Trust me I'm no Baddie<br> -Strategy 6: Induction of Fear