Factors Influencing Green Purchasing Inconsistency of Ecuadorian Millennials
Environmental protection has become one of the main concerns for consumers, which is why green consumption is an alternative to balance customer demand satisfaction and environmental protection. Despite the existence of different studies on green consumption, several questions remain unanswered,...
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| Format: | Others |
| Language: | English |
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Pontificia Universidad Católica del Perú
2021
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| Online Access: | http://hdl.handle.net/20.500.12404/20514 |