Predicting market segmentation variables using Twitter following relations
From the beginning, social sciences have looked to categorize people into groups that share common characteristics, to better serve the population, giving a distinguished treatment to each group. Applying this approach to the planning of business activities, we can better understand people’s needs,...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Dissertation |
| Language: | English |
| Published: |
Pontificia Universidad Católica del Perú
2018
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.12404/13072 |