Contabilidad y marketing: buscando un denominador común

Contabilidad y marketing: buscando un denominador común

Accounting and marketing are very different disciplines. The analysis of customer profitability is one concept that can unite accounting and marketing as a common denominator. In this article I search for common ground between accounting and marketing in the analysis of customer profitability to det...

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Bibliographic Details
Main Author: Murphy, David S.
Format: Others
Language:Español
Published: Pontificia Universidad Católica del Perú 2012
Subjects:
Contabilidad
Accounting
Marketing
Marketing Management
Client Value
Customer Profitability
Customer Lifetime Value
Customer Equity
Gerencia De Marketing
Valor Del Cliente
Rentabilidad Contable Del Cliente
Valor Del Tiempo De Vida Del Cliente
Valor De La Cartera De Clientes
Online Access:http://revistas.pucp.edu.pe/index.php/contabilidadyNegocios/article/view/2875/2802
http://repositorio.pucp.edu.pe/index/handle/123456789/114891

Internet

http://revistas.pucp.edu.pe/index.php/contabilidadyNegocios/article/view/2875/2802
http://repositorio.pucp.edu.pe/index/handle/123456789/114891

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