Generational preferences in marketing medium selections of animal adoptions in nonprofit organizations| A correlational study
<p> Community leaders of nonprofit animal rescue organizations have options in determining if investing donated dollars in digital marketing or social networking services are profitable communication strategies for advertising adoptive companion animals. The alternative is to continue with tra...
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| Language: | EN |
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University of Phoenix
2015
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| Online Access: | http://pqdtopen.proquest.com/#viewpdf?dispub=3708595 |