Ethical crisis communication on social media| Combining situational crisis communication theory, stakeholder theory, & Kant's categorical imperatives
<p> This guide was created to serve as a tool for crisis communications to assist in crafting ethical responses to crises using social media as the primary communications channel. The guide combines Stakeholder Theory (Freeman, 1984)—a management theory that focuses on the importance...
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| Language: | EN |
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Gonzaga University
2015
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| Online Access: | http://pqdtopen.proquest.com/#viewpdf?dispub=1600336 |