The Ice Bucket Challenge and Its Name Calling Strategy through Social Media| A Descriptive Statistical Analysis
<p> Social networking sites are expanding the horizons of awareness campaigns by creating avenues for mass diffusion. The Ice Bucket Challenge, an ALS awareness campaign, diffused globally on social media platforms. The purpose of this research is to investigate the public perception of the Ic...
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| Language: | EN |
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University of Louisiana at Lafayette
2015
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| Online Access: | http://pqdtopen.proquest.com/#viewpdf?dispub=1593228 |