Testing the Effectiveness of Green Advertisements
<p> The marketplace in today's world is more dynamic than ever with the growing trends of environmentally-conscious business practices and products. The popular phrase of "going green" is used by many companies and organizations striving to provide environmentally safe products...
| Main Author: | |
|---|---|
| Language: | EN |
| Published: |
University of Louisiana at Lafayette
2014
|
| Subjects: | |
| Online Access: | http://pqdtopen.proquest.com/#viewpdf?dispub=1553725 |