Social Media Marketing Strategies Used by Small Retail Businesses
<p> Developing effective social media marketing (SMM) strategies to engage customers is a challenge for business leaders. The purpose of this multiple case study was to explore the SMM strategies used by small business retailers to engage customers. The conceptual framework for this study was...
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| Language: | EN |
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Walden University
2018
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| Online Access: | http://pqdtopen.proquest.com/#viewpdf?dispub=10975518 |