The Diamond Elephant in the Room| A Phenomenological Analysis of the Meaning Couples Make of Engagement Rings

<p> Last year, 2017, $150 million was invested into marketing for diamonds, the majority of advertisements, targeted engagement rings, and using tactics meant to make people feel inferior if they do not acquire a specific brand, diamond or ring to boost and maintain their revenue (Bain Report,...

Full description

Bibliographic Details
Main Author: Davis, Laradanielle
Language:EN
Published: Alliant International University 2018
Subjects:
Online Access:http://pqdtopen.proquest.com/#viewpdf?dispub=10812289