The Diamond Elephant in the Room| A Phenomenological Analysis of the Meaning Couples Make of Engagement Rings
<p> Last year, 2017, $150 million was invested into marketing for diamonds, the majority of advertisements, targeted engagement rings, and using tactics meant to make people feel inferior if they do not acquire a specific brand, diamond or ring to boost and maintain their revenue (Bain Report,...
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Language: | EN |
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Alliant International University
2018
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Online Access: | http://pqdtopen.proquest.com/#viewpdf?dispub=10812289 |