Opera Marketing| Rebranding the Genre
<p> This paper reviews current and historical opera marketing practices and analyzes the marketing mix (product, place, promotion, price, and people) of major opera companies in the United States. The purpose of this paper is to determine methods to attract and build sustainable, less homogeno...
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| Language: | EN |
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American University
2018
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| Online Access: | http://pqdtopen.proquest.com/#viewpdf?dispub=10786455 |