Theater's Nostalgic Connection| Nostalgia's Impact on the Entertainment Industry and Strategies to Solve an Age-Old Problem

<p> Non-profit theater companies around the United States struggle to attract younger audience members, which becomes a bigger problem with each passing year as their current consumer base is dying from old age. This paper discusses using nostalgia as a method of attracting the millennial gene...

Full description

Bibliographic Details
Main Author: Koenig, Nicole
Language:EN
Published: California State University, Long Beach 2018
Subjects:
Online Access:http://pqdtopen.proquest.com/#viewpdf?dispub=10750253