Branding in Independent Schools| Identifying Important Aspects of the School Branding Process
<p> Branding in independent schools is a topic that has not been fully explored by researchers in the field of marketing and branding. Many factors have forced independent schools to begin to look at brand management as a way to respond to sudden enrollment issues. The recession of 2008, incre...
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| Language: | EN |
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University of Pennsylvania
2017
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| Online Access: | http://pqdtopen.proquest.com/#viewpdf?dispub=10608474 |