Structural Equation Modeling of Advertising Involvement, Consumer Attitude, and Engagement for Video Advertising in a Social Networking Site
<p> A majority of marketers plan to increase their investment in online marketing messaging to reach an expanding population of potential consumers using online social networking platforms. The problem addressed in this study was a marketer’s inability to determine the most effective...
| Main Author: | |
|---|---|
| Language: | EN |
| Published: |
Northcentral University
2017
|
| Subjects: | |
| Online Access: | http://pqdtopen.proquest.com/#viewpdf?dispub=10598949 |