The Measured Influence of Supplier CSR on Brand Performance Expectations in B2B Relationships
<p> This research investigated the effects of supplier corporate social responsibility (CSR) on buyer expectations of corporate brand performance as well as the mediating effects of brand equity on buyer expectations of brand performance. For decades, organizations have integrated CSR as a bus...
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| Language: | EN |
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Capella University
2017
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| Online Access: | http://pqdtopen.proquest.com/#viewpdf?dispub=10262262 |