Brand Engagement in Relation to the Elements of Uses and Gratifications Theory through Participation in Virtual Brand Communities on Pinterest
<p> Many advertising, marketing, and communication professionals look for ways to increase consumers’ engagements with their brands. In doing so many have begun to use social networking sites, such as Pinterest. Consumers can engage with brands through participation in these sites. T...
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| Language: | EN |
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University of Louisiana at Lafayette
2016
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| Online Access: | http://pqdtopen.proquest.com/#viewpdf?dispub=10163337 |