A qualitative study to elucidate consumer rejection of the practice of coupon use
<p> Coupons are a marketing tool used to entice consumers to try a new brand or product in the hopes that they will then become loyal users after trial (Boundless, n.d.). Issuing coupons is a common practice for many businesses because it is relatively inexpensive to begin, and can be used fo...
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| Language: | EN |
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The University of Arizona
2016
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| Online Access: | http://pqdtopen.proquest.com/#viewpdf?dispub=10113252 |