Entering the global engineering market| A correlational study of cultural intelligence and market orientation
<p>Faced with increasing domestic competition from non-U.S. firms and a growing global marketplace, U.S.-based engineering firms have turned their focus to globalizing their services. Understanding the multifaceted cultural aspects of marketing and penetrating the global engineering market re...
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| Language: | EN |
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University of Phoenix
2016
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| Online Access: | http://pqdtopen.proquest.com/#viewpdf?dispub=10011616 |